Baci & Abbracci is the Italian brand of casual-sport apparel, born in Milan during the spring 2004, property of Baci & Abbracci Collezioni Srl.

Characterized by the typical logo with the light blue apple, the Baci & Abbracci collections have constantly evolved. From mere emergent brand, Baci & Abbracci has quickly developed into a trend brand, appreciated by a wide public throughout Italy.
The key elements of this success are a punctual and up-to-date stylistic research, a wide distribution on the whole National territory and a communication strategy mainly focused on a target of 25/ 35 years old men and women, demanding and attentive to new trends.